Trident’s Editorial Team provides remedy for Bayer

Bayer Healthcare Pharmaceuticals has retained Trident Communications to provide editorial support for a new, quarterly online publication for its Global Development Group. Sara Welch, Editorial Manager, leads the Trident team and ensures that the editorial content meets the objectives of the Global Development team.

“We are very pleased to be working with Global Development to help connect and update employees around the world on their division’s activities,” Welch said. “Global Development is at the center of Bayer’s efforts to provide new pharmaceuticals worldwide and the content needs to reflect the energy and focus of the group.” The project requires international coordination, she added: “We provide content on multiple topics for every edition and each interview is scheduled based on the subject matter expert’s availability and location—which may be several time zones away.”

About Trident Communications: Trident Communications is a New York-based global, internal communications company with affiliates in the UK and Europe. With a total of 100 communications professionals, Trident provides communications consulting, editorial, ecommunications and design services for companies such as: Accenture, Bayer Pharmaceutical, ConocoPhillips, ESPN, Merck, PSEG and United Technologies.

For further information, please contact:

Rob Drasin
(212) 929-4646