Trident Conducts Communications Survey for ConocoPhillips

One year ago, ConocoPhillips created a new magazine, Spirit, to connect current and former employees and their families with the company’s activities. The magazine was tastefully designed with strong imagery, current topics of interest to both old and new readers and a spacious layout. Now, on the magazine’s first anniversary, ConocoPhillips wanted to know what its top executives thought about Spirit. The company turned to Trident Communications to find the answers.

“We worked closely with Ray Scippa at ConocoPhillips to create a survey that would provide the maximum amount of feedback in a format that facilitated a quick and easy response,” said Rob Drasin, President of Trident Communications. The survey also allowed respondents to provide long-form responses so that topics could be addressed in more detail, he added.

“The Trident survey was an effective tool in gathering feedback on the direction, content, look and feel of the magazine, which I am happy to say scored well in all categories,” said Scippa. “Based on the results of the survey, we continue to move forward with the magazine and will use the feedback we received to further increase its value to readers.”

About Trident Communications: Trident Communications is a New York-based global, internal communications company with affiliates in the UK and Europe. With a total of 100 communications professionals, Trident provides communications consulting, editorial, ecommunications and design services for companies such as: Accenture, Bayer Pharmaceutical, ConocoPhillips, ESPN, Merck, PSEG and United Technologies.

For further information, please contact:

Rob Drasin
(212) 929-4646